Congratulations patagonia for 20 years of organic cotton!
Read how a brave decision in 1996 transformed a company and showed the rest of us what’s possible .


✪ Social media linkages.

✪ How Organic Cotton achieves the Sustainable Development Goals (SDGs).

✪ Organic Cotton and Water Infographics.

✪ Organic Cotton Presentation (Teaching aid for children).

KnowledgeCotton Apparel

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Project Description

KnowledgeCotton Apparel

Gain Knowledge.
Take Action.
Earn Respect.


The story and success of Danish menswear brand Knowledge Cotton Apparel began in 1969, when Jørgen Mørup, together with his father, opened a small textile company in the city of Herning. Since the beginning, the company has focused on sustainable principles. And at the end of the 1980s, Jørgen Mørup began working with organic cotton. In 2008, together with his son Mads Mørup, Jørgen Mørup founded Knowledge Cotton Apparel, a clothing line for men that uses eco-friendly textiles.


Through responsible environmental practice, our goal for 2020 is to recycle more than 4.5 million plastic bottles and to save the world for more than 800.000 Liters of chemicals and pesticides using organic cotton.

To take our first step towards the reduction of harmful CO2 affecting our atmosphere, we target 20% of our Fall/Winter 2017 Collection to be produced in Carbon Neutral factories, powered 100% by clean, green, Wind Power. Our goal for 2025 is to become 100% Carbon Neutral throughout our supply and distribution chain.

Learn more: https://knowledgecottonapparel.com →