Congratulations patagonia for 20 years of organic cotton!
Read how a brave decision in 1996 transformed a company and showed the rest of us what’s possible .


✪ Social media linkages.

✪ How Organic Cotton achieves the Sustainable Development Goals (SDGs).

✪ Organic Cotton and Water Infographics.

✪ Organic Cotton Presentation (Teaching aid for children).


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Project Description


Transcend the Trends

We’re more than makers, we’re doers like you. Our designs are inspired by our own experiences and built for your journey. We strive to make clothes that help you thrive in any environment and embody your adventurous spirit, so you can focus on what really matters. Whether you’re commuting to work or wandering the globe, rest assured we’ve been there and used those moments to design a better product.

Sustainable Clothing Movement & Why Organic Cotton Matters
The People Make the Product

Throughout the entire production process, our people are part of the equation, which is why the transition away from conventional cotton is so important. 84% of the cotton in our line is organic. This means farmers and their land are exposed to less pesticides and toxins. Watch the video below, then get out there and help us increase demand for more sustainable clothing practices.

How prAna supports organic cotton:

Why organic cotton matters (video) → 
prAna and organic cotton →
prAna’s organic cotton styles → 
prAna and sustainability →